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Today markets are no longer simply accepted as they are, markets are actively created. Apart from its analytic functions, market analysis also takes on a formative task - it is at the same time a preparatory as well as measuring component of marketing in the course of a continuous market refinement process.
Therefore the analysis of actual marketing and sales results become the starting point of a sustained marketing action.
Sales as a basis for analysis
For this purpose we directly use the sales processes of your company as basis for a profit-oriented market analysis. In the course of our “Analysis on Business” method the insights from the sales analysis are linked directly with empirical market data.
Regardless of whether we proceed analytically with a primary survey or with secondary research - within the framework of our database supported methods, our analysis does not focus on pure expansion of knowledge, for instance over consumer behaviour or site quality. Rather, under strict observation of the privacy laws, we put the results of the analysis directly into practice. |
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Directly measure success
Our empirical database contains household level data that covers the entire Federal Republic of Germany. With this data and our innovative methods of analysis we are able to directly measure the achievement of objectives and the target potential in the market.
In combination with (marketing) costs this gives a profit-oriented efficiency perspective that predicts genuine market success which can be exactly measured on a customer value basis.
The spectrum of our analysis thereby reaches from customer surveys and target group profiling over market penetration and market potential measurements up to competition and location analysis.
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