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In order to understand the descriptively analyzed markets, target groups or locations precisely, they are evaluated and interpreted by us in a second procedural step.
Practical market creation
We use extensive empirical scoring characteristics and innovative methods such as e.g. CPM® Analysis (Customer Profile Measurement). In the course of scoring, we also determine profiles for new and existing customers as well as their quantitative distribution in the market - whether local, regional, or nationwide in Germany, we qualify and localize your target group exactly to individual households.
We determine the data founded on our anonymous in-house database as well as the profiles of your existing customers and the current degree of market penetration, as well as new customer potential for target group optimization or expansion. Through the intelligent combination of market penetration and market potentials, we determine your relevant market, divide it into segments and classify markets, partial markets, as well as POS all based on the empirical market potential.
Through the classification of your markets and target groups, you can obtain direct empirical grounds for practical and strategic market development. In addition, market classification serves as an empirical early warning system, based on which you can anticipate the risks and opportunities in the relevant market and subsequently actively meet them. |
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The scoring of target groups and markets also involves the transfer of descriptive analysis to the active creation of marketing action and campaigns. Based on the localization and classification of target groups, conversations with target groups and market dialog can be optimally arranged through our professional geomarketing.
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Selective Distribution
In particular, the selective distribution of mailings is optimally configured and controlled based on the classification of distribution areas and the exact location of market potential. Through micro-geographical positioning and the optimization of direct mail distributions derived from it over the course of geomarketing, complete dialog marketing campaigns can be developed. Thus, the efficient interaction of communication costs, divergence loss and potential achievement remain, above all, in the foreground. |
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