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If you would like to actively create markets, you must be able to quickly react to market trends and developments. For this reason, it is often necessary, as a marketing decision-maker, to analyze, classify and differentiate markets and target groups yourself.
Practical solutions on location
In order to make the services of Market Intelligence useful in your company on-site, directly and without delay, we have automated our services in the form of software. The wide variety of products offered ranges from applicable software products, such as the ZielgruppenScout to special client-server solutions, based on which you can use our analysis and scoring methods individually.
Active marketing
With our software products, practical application is clearly in the foreground. For example, the ZielgruppenScout offers you, in only four steps, direct access to your market segment as well as the planning and controlling for individual dialog marketing actions or complete dialog marketing campaigns.
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ZielgruppenScout
The ZielgruppenScout is built on the foundation of a database with 42.7 million households in Germany, updated at regular intervals. Use the ZielgruppenScout to directly implement an extensive micro-geographical analysis of your in-house database-specific know-how, simply and efficiently!
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Individual solutions
In addition, we also develop individualized customer solutions in the fields of market analysis, scoring and distribution optimization, which are conceived completely according to your individual wishes. |
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